Course curriculum

  • 1

    Day 1 - Introduction

  • 2

    Day 2 - What is email marketing?

    • What is email marketing?
  • 3

    Day 3 - Choose your niche

    • Choose your niche
  • 4

    Day 4 - Setting up your website

    • Setting up your website
  • 5

    Day 5 - Choosing an email service provider

    • Choosing an email service provider
  • 6

    Day 6 - Your ideal customer profile

    • Day 6 - Your ideal customer profile
  • 7

    Day 7 - Understanding your market

    • Understanding your market
  • 8

    Day 8 - Creating your lead magnet

    • Creating your lead magnet

    • 'Done for you' Lead magnet - The Ultimate guide to your next decorating project

    • BONUS: 99 colour ideas pdf lead magnet

    • BONUS: How to choose the perfect colour (10 page brochure)
  • 9

    Day 9 - Creating your lead magnet headline

    • Creating your lead magnet headline
  • 10

    Day 10 - Creating your lead magnet. Writing the copy.

    • Creating your lead magnet. Writing the copy.
  • 11

    Day 11 - Building a landing page

    • Building a landing page

    • Landing page template
  • 12

    Day 12 - Your welcome email

    • Your welcome email
  • 13

    Day 13 - Automated email sequence

    • Automated email sequence

    • 'Done for you' email sequence
  • 14

    Day 14 - Broadcast emails

    • Broadcast emails
  • 15

    Day 15 - Optimising set ups

    • Optimising set ups
  • 16

    Day 16 - Facebook

    • Facebook

    • 'Done for you' social media posts
  • 17

    Day 17 - Instagram

    • Instagram
  • 18

    Day 18 - Twitter

    • Twitter
  • 19

    Day 19 - LinkedIn

    • LinkedIn
  • 20

    Day 20 - Blogs

    • Blogs
  • 21

    Day 21 - Vlogs

    • Vlogs
  • 22

    Day 22 - Working with influencers

    • Working with influencers
  • 23

    Day 23 - Paid Facebook ads and competitions

    • Paid Facebook ads and competitions

    • 'Done for you' Facebook ads
  • 24

    Day 24 - Facebook Pixel and retargeting ads

    • Facebook Pixel and retargeting ads
  • 25

    Day 25 - Google ads

    • Google ads
  • 26

    Day 26 - Leaflets

    • Leaflets
  • 27

    Day 27 - Business cards, newspapers, site boards and van signwriting

    • Business cards, newspapers, site boards and van signwriting
  • 28

    Day 28 - Conclusion and summary

    • Conclusion and summary

Bonus material

In addition to the 28 on demand videos that take you through the course step-by-step you'll also get the following 'done for you' content

  • 27-page lead magnet

    Attract new customers with a ready made 27-page lead magnet, designed specifically for painters and decorators

  • Email sequence

    Nurture your customers on auto-pilot with a pre-written email sequence

  • Templates

    Hit the ground running with 30x pre-written social media posts, 6x Facebook ad templates and a tried and tested landing page design

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